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Advertisements ka Ghor Kalyug (Part 2)


I remember my mother had once told me that during her childhood, there were limited powders, namely bournvita, farex and cocoa powder to add taste to milk. But today, the variety of these products has rapidly increased. There are different companies launching different powders (claiming that milk becomes a health drink after adding the powder) in different flavours.

Agreed that competition has increased but that doesn’t mean one should boast about their products in a fake manner. Firstly, they show that children hate eating homemade foods, vegetables, etc. I mean, when you show this, even if children who eat homemade food because they love it, they will stop eating it. These people know the mindset of children very well. They know when, where and how to attack!!

Then they also show that by buying this particular product, children will gain more iron, they will grow in height, and they will get proper nourishment!! And they even show this by depicting “a research conducted which showed…”

If the results of the research these people portray are real, then why is it not printed or promoted by newspaper or news channel. Every time there’s a new research, we come to know it through the media. But I have never seen a single newspaper or news on a news channel with “children actually grow with this product” and I don’t think others might have seen as well. In fact, there are news saying “prove it in actuality before you portray it.”

Some companies have even launched products especially for women. They claim that eating that product once or twice a day will help them in their weight loss program.  And the list just goes on…

What we don’t realize that milk or homemade food itself is a very good source of proper nourishment. In actuality, these products are not creating any kind of revolution. Instead, they are giving false hopes in a very confident manner which they actually shouldn’t.

No wonder, these companies are given a warning because of their wrong methods and have been ordered to prove the actuality of what is being depicted or else, the product will be banned.

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